How We Increased SERP Rank with Strong SEO and a 301 Redirect

March 28, 2019 |

In an earlier post, I explained how we landed a featured snippet for our most popular Microsoft Office help page – even though we totally ignored SEO best practices. Google felt it was worthy of position 0 in spite of terrible SEO because it answered the search queries better than... View Article

How We Landed a Featured Snippet in Spite of Bad SEO

February 18, 2019 |

Optimizing web pages for organic search is a key component of any SEO strategy. We are taught to use targeted keywords in page titles, headings, and meta descriptions; to also include keywords in the page copy and the alt tags of our images. We adhere to sound SEO principles, doing... View Article