Business Analytics Changes How We Do Business

February 21, 2019 |

What is the purpose of digital analytics in business? Should you use it to simply pat yourself on the back for an upward trend in website sessions? Perhaps there is something deeper. Let’s dig in. Data-Driven Decisions If business analytics does not change how we do business, then it is... View Article

How We Landed a Featured Snippet in Spite of Bad SEO

February 18, 2019 |

Optimizing web pages for organic search is a key component of any SEO strategy. We are taught to use targeted keywords in page titles, headings, and meta descriptions; to also include keywords in the page copy and the alt tags of our images. We adhere to sound SEO principles, doing... View Article